Appleton, WI Rental Market
Appleton anchors the Fox Cities region of Wisconsin and is the economic hub of Outagamie County. Paper manufacturing, financial services (ThedaCare), and insurance (Thrivent Financial) are key employers. Lawrence University and Fox Valley Technical College add student demand. The city is known for its outstanding quality of life, low crime, and strong job market, making it a desirable smaller market for both tenants and investors.
Get a rent estimate for an address in AppletonAverage Rent in Appleton, WI
$1,020
per month · 2026-06
Market Score
Key Facts — Appleton, WI Rental Market
- Average rent in Appleton, WI:$1,020/mo
- Median rent:$938/mo
- Rent range:$500 – $2,250/mo
- Most common rental (2 bedrooms):$900/mo
- Active listings:380
- Avg days to lease:34 days
- Year-over-year change:+2.8%
- Median home value:$185,000
- Est. gross annual yield:6.6%
- Data as of:2026-06
Rent by Bedroom in Appleton, WI
Average monthly rent for each bedroom type based on current active listings in Appleton.
| Bedroom Type | Avg Rent/mo |
|---|---|
1 Bedroom | $725/mo |
2 Bedrooms | $900/mo |
3 Bedrooms | $1,150/mo |
4 Bedrooms | $1,400/mo |
5 Bedrooms | $1,600/mo |
Appleton Rental Market Statistics
Key indicators from the current Appleton, WI rental market.
380
Available now in Appleton
34
From list to lease
$0.81
Average across listings
1,255 sq ft
Typical rental size
$500 – $2,250
Min to max active listings
+2.8%
Avg rent vs. prior year
Investing in Appleton, WI Rental Properties
Estimated returns based on current market rents and median home values. Perform full due diligence before investing.
Median Home Value
$185,000
Typical purchase price in Appleton
Est. Gross Annual Yield
6.6%
Before expenses & vacancy
Avg Monthly Income
$1,020
At average market rent
Gross yield = (avg rent × 12) ÷ median home value. Does not include expenses, financing, vacancies, or management fees. Analyze a specific property in Appleton for a full cash-flow breakdown including all costs.
Appleton, WI Rental Market FAQ
Common questions about renting and investing in Appleton, WI.
What is the average rent in Appleton, WI?
The average rent in Appleton, WI is $1,020 per month as of 2026. One-bedroom apartments average $725/mo, two-bedrooms $900/mo, and three-bedroom homes $1,150/mo. Appleton offers affordable rents in a high quality-of-life city.
Is Appleton, WI a good place to invest in rental property?
Appleton offers a 6.6% estimated gross annual yield with accessible median home values (~$185,000). The Fox Cities region's manufacturing and healthcare employment base provides stable tenant demand. Appleton is an underrated market for investors who value stability and quality over rapid growth.
How competitive is the Appleton, WI rental market?
Appleton averages 34 days on market with approximately 380 active listings. The market is moderately competitive — well-maintained properties near ThedaCare, the downtown College Avenue corridor, and Lawrence University tend to lease faster. The Fox Cities as a whole have a tighter rental market than Milwaukee.
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